The programme consists of two principal elements: the pilot projects and a network to obtain knowledge, as well as exchanging experiences.

The pilot projects form part of a local and/or regional stategy of creating new assets and innovation. The county or municipal council is the regional development actor and is central to several of the projects, but the owners, business partners, other private and public actors and volunteer organizations are all important. There is a clear intention that the projects should establish a sense of community between the different actors, right across the traditional specialist and sector boundaries. The aim is to create a “bring your own” atmosphere, where funds awarded by the Directorate for Cultural Heritage to the projects are part of a co-operation with other public and private resources.

In order to achieve greater results from the programme, follow-up research will be initiated in connection with the pilot projects, and the programme will be evaluated.